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Huntsville launches Downtown Explorer Card to support local businesses

Huntsville launches the Downtown Explorer Card, a digital gift card to support local businesses and enhance shopping, dining, and exploration downtown.
Credit: Downtown Huntsville

HUNTSVILLE, Ala. — Downtown Huntsville, Inc. (DHI) is rolling out the Downtown Explorer Card, a digital gift card aimed at boosting local food, beverage, and retail businesses in the area. Developed in partnership with Yiftee, a community e-gift card provider, the card offers an easy and convenient way for residents and visitors to explore and support the vibrant businesses downtown.

The Downtown Explorer Card is available for purchase online and can be used at a variety of participating downtown businesses. New businesses are continually joining the program, expanding the options for cardholders. Customers can use the card just like any other credit card, allowing them to shop, dine, and explore multiple establishments in one seamless experience.

“The Downtown Explorer Card is a wonderful way to support our local businesses and make the most of what Downtown Huntsville has to offer,” says Rob Buddo, President and CEO of DHI. “With this card, we’re making it easier for people to experience our unique restaurants, shops, and venues—all while fostering a stronger local economy.”

The digital gift card can be used at participating businesses until the balance is spent. It works by simply entering the card number at checkout, making it a flexible way to explore downtown.

“This card is a perfect holiday gift for anyone who loves spending time downtown,” Buddo adds. “It’s also a fantastic option for employers looking for unique and meaningful gifts for their team, especially during the holiday season. The Downtown Explorer Card is a gift that lets recipients choose their own downtown adventure while supporting local businesses.”

Participating businesses will also benefit from the program by attracting new customers and increasing foot traffic. DHI will promote the card and the list of businesses involved to further drive awareness. According to Downtown Huntsville, the setup for businesses is simple, requiring only a unique code from Yiftee’s platform, with no additional hardware needed.

The digital gift card can be used at participating merchants in Downtown Huntsville and comes in amounts ranging from $5 to $250, working without the need for an app.

For more information on the Downtown Explorer Card and to see a list of participating locations, visit here.

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