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A 'Net Zero Energy' residential building has begun construction in MidCity

RCP Companies partners with Grounded Capital and Pinnacle Financial Partners to bring a unique forward-thinking multifamily development to MidCity District.

HUNTSVILLE, Ala. — RCP Companies have officially begun construction on Wellory Living, a $108 million aspiring net zero energy, multifamily development to be located on the corner of Old Monrovia Road and Stax Street. Establishing a net zero energy status and reduced carbon footprint are intentional measures the company made as the industry continues to trend towards net zero and sustainable living.

“Wellory Living is a first-of-a-kind intentional play around environmental sustainability and wellbeing for Huntsville residents,” said RCP Co-Founder Remy Gross. “Not only will it have a lighter environmental footprint to build, but it will also have a much lighter footprint to operate, saving money while conserving at the same time. We are leveraging a proven trend in large cities across the world to increase the function and the wellbeing of MidCity residents.”

Situated on 4.2 acres, the development is projected to be an all-electric building and will feature 328 apartment units, more than 13,000 square feet of ground floor retail, a roof-level lounge and outdoor terrace. By using a mix of onsite renewable energy, electrification and deep efficiency measures it will generate as much renewable power as it uses.

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The six-story development leverages intentional design to achieve zero energy operations:

  • Reflective roofing
  • Reduced air leakage
  • Energy Star appliances
  • High performing HVAC systems
  • Smart thermostats and technology

"For us, a development like this is looking at how a project serves the community,” said Grounded Capital Partners CEO and Founder, Stephen Hohenrieder. “How we build the buildings, how it serves the residents, the retail tenants, the office space, and ultimately, how it all forms together.”

RCP companies worked in conjunction with Pinnacle Financial Partners in bringing this forward-thinking development to the market.

“Supporting quality of life initiatives helps build stronger communities that allow for more people to prosper, and when that happens, everyone wins.” said Jason Baldwin, Pinnacle Financial Partners regional president for Huntsville. “This partnership will make a significant positive impact on the community with Pinnacle’s brand of distinctive service and effective advice.”

Grounded Capital Partners partnered with RCP on Wellory Living. Lord Aeck Sargent is the lead architect and ARCO Murray is serving as the general contractor for this project.

Construction is set to begin early 2023 with full project completion expected by summer 2025. RCP plans to release more project details and renderings throughout project construction. For more information, visit MidCityDistrict.com.

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