DUBLIN, Ohio — To celebrate 25 years since Spongebob Squarepants first hit the airwaves in 1999, Wendy's announced the addition of the Krabby Patty Kollab to its menu.
The menu collaboration with Paramount includes a Krabby Patty Burger and Pineapple Under the Sea Frosty.
"In a world of people cutting corners, Wendy's is known for quality in everything we do – from our fresh, famous food to collaborations with brands that our fans love," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "So, it makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages."
The new burger and Frosty will be available nationwide in the United States, Canada and Guam beginning Tuesday, Oct. 8.
Wendy's Krabby Patty features a quarter pound of beef, two slices of American cheese, lettuce, tomato, pickle, onion and a Krabby Kollab sauce on a toasted bun. The Pineapple Under the Sea Frosty is made from Wendy's classic Vanilla Frosty with a pineapple mango flavored puree swirl for a "first-of-its-kind Frosty flavor innovation."
"'The Krabby Patty Kollab' marks another innovative way to continue the landmark 25th anniversary celebration of 'SpongeBob SquarePants,' bringing Bikini Bottom to the surface like never before," said Dario Spina, CMO, Paramount Brand Studio. "Wendy's pulse on pop culture and connection to fans makes this collaboration a perfect match for Paramount, and we're looking forward to delivering memorable and immersive experiences through custom creative, engaging social content and recognizable influence."
